KIM, Eunjin (Anna); MURALIDHARAN, Sidharth; SHOENBERGER, Heather. Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising. Media Business Culture, [S. l.], n. 2(13), p. 9–26, 2022. Disponível em: https://czasopisma.bg.ug.edu.pl/index.php/MBK/article/view/7951. Acesso em: 25 aug. 2024.