Academic Scientific JournalsStudent's writing skills as a factor enhancing the company brand
Keywords:
international relations, communication, competence, use of knowledge, learning by doingAbstract
The aim of the paper is to identify the problems faced by students when writing different types of texts in professional life. The study is based on a qualitative 5-question survey conducted at the Turku University of Applied Sciences and on the analysis of the results of a writing course. The survey revealed that students have difficulties in distinguishing various types of texts. They were mostly familiar with literary genres and texts which they were required to write in the course of their studies, such as reports and blogposts. They knew that they needed good writing skills and were aware of their difficulties in producing different types of texts. Few students realized that they would need the ability to write several types of texts in professional life. The major writing problems included inaccuracy of the idea, unaddressed message, incoherence of style, and failure to take the reader into account. Many students seemed to lack planning, writing, and editing skills. They need to improve their style, knowledge of the different types of texts, and ability to evaluate the information sources. Discussing the subsequent versions of texts helped the students to find their personal voice as authors, which, if it corresponds to the company values, could serve to enhance the company brand.
Downloads
References
Ahola J., 2017, Brändi, haluatko olla mukana kaunokirjallisessa markkinoinnissa?, http://jukkaa-hola.fi/sisaltomarkkinointi-ja-brandiromaani/ [access: 10.06.2018].
Beard A., 2017, Life’s work: An interview with Mike Krzyzewski, Harvard Business Review, https://hbr.org/2017/03/mike-krzyzewski [access: 09.06.2018].
Celia, 2018, Lukivaikeus on yleistä, https://www.lukihairio.fi/lukivaikeus/lukivaikeus-on-yle-inen-ominaisuus/ [access: 11.06.2018].
Harjunen E., Rautopuro J., 2015, Thinking about language use and language thinking: Learning outcomes in mother tongue and literature at the end of basic education in 2014, https://karvi.fi/publication/thinking-about-language-use-and-language-thinking/ [access: 14.02.2018].
Kilpinen P., 2008, Liekeissä. Miten johtaja inspiroi ihmiset syttymään muutokselle, Jyväskylä, Ajatus Kirjat.
Kniivilä S., Lindblom-Ylänne S., Mäntynen A., 2017, Tiede ja teksti. Tehoa ja taitoa tutkielman kirjoittamiseen, Gaudeamus, Helsinki.
Leino K., Torvelainen P., 2011, Kirjoittamisen taito on asiantuntijan avaintaitoja, Kasvatus: Suomen kasvatustieteellinen aikakauskirja, vol. 42.
Mickwitz A., 2013, Skriva och plagas – hur kan man som lärare i skrivande stöda studenterna?, [in:] Muuttuva Kielikeskus. Sprakcentrum i förändring. Language Centre in Change, eds. M. Ma- tilainen, R. Siddall, J. Vaattovaara, University of Helsinki, Helsinki.
Mickwitz A., 2017, “Mer handledning och feedback hade varit bra.” En studie om studenternas självreglering pa en kurs i skrivande enligt modellen för självständigt lärande, Högre utbild- ning, vol. 7, no. 1.
OECD, 2015, Pisa 2015 results. Excellence and equity in education, vol. 1, http://www.oecd-ili- brary.org/education/pisa-2015-results-volume-i/summary/english_bc6256e2-en [access: 14.02.2017].
Reid G., 2016, Dyslexia: A practitioner’s handbook, John Wiley & Sons, Inc., Chichester.
Seppänen L., 2015, Vitosen kirjoittajat: Diskurssikompetenssit yhdeksäsluokkalaisten heikoissa kirjoitelmissa, https://helda.helsinki.fi/bitstream/handle/10138/157389/vitosenk.pdf?sequence=1&isAllowed=y [access: 14.02.2018].
Solin A., 2001, Tracing texts: Intertextuality in environmental discourse, Department of English, University of Helsinki, Helsinki.
Simkin M., 2012, Student perceptions of their writing skills: Myth and reality, Journal of Business and Management, vol. 18, no. 1.
Vilkka H., 2015, Tutki ja kehitä, PS-kustannus, Jyväskylä.
XAMK, 2018, KILKAS – Competitiveness and growth in promoting the employment of foreign UAS students, https://www.xamk.fi/en/research-and-development/kilkas-competitiveness- and-growth-in-promoting-the-employment-of-foreign-uas-students/#/0 [access: 10.06.2018].
