Lateral approach in an innovative cultural center

Abstract

Targeting only innovative activities in economic organizations of a business nature nowadays from the point of view of the consumer as a consumer is insufficient. As a member of the information society, the consumer also expects intangible assets, which will be of permanent innovation character. However, the development of organizations offering innovative tangible and intangible assets is very diverse. Business organizations use on a regular basis all new solutions in the area of management, production, marketing and logistics. Innovations are possible thanks to the implementation of new theories in the area of running a business. ICT technology plays a very important role. The consumer receives an innovative good in the form of goods or services, and thus business organizations can compete with each other on the market.

In the case of cultural institutions, innovative activities are hardly visible. The article discusses the problem of innovative activities of community centers focused directly on the needs of the recipient. The recipient, having a comparison with the received material goods, may have the impression that innovation in community centers is a subject that requires special attention. The effects of investment in the activities of community centers will be visible after some time and have an impact on the business sphere of the economy. Sometimes it will be a few years or even longer. In order to take advantage of the potential of community centers, they must conduct innovative activities. Innovative activities in cultural centers can be carried out through a non-intentional thinking process, referred to as lateral thinking. The aim of the article is to indicate innovative activities in cultural centers using lateral thinking. An unconventional approach to solving a problem that uses lateral thinking will be a factor in the developed concept of an innovative cultural home.