First success and what next? Perspective of the formation of the organization on the example of the cultural market

Abstract

The subject of interest in this text is the creation of the enterprise identity as one of the factors shaping the organizational culture and affecting organizational values. The thesis was put forward that the market success achieved by young enterprises often means a crisis of management and, as a result, the following reflection and more conscious building a company and shaping its identity. Selected organizations operating in the broadly understood cultural sector have achieved some success, they have begun to develop and shape organizational structures. They are able to tell about successes and failures, about reaching the stage where they are currently. In order to best present the results of the analysis and present the empirical material, the paper was limited to three themes: variability determined at various stages of goals, relationships between individual and organizational values as well as successes and accompanying them crises.