The competitive position of the low cost carrier Wizz Air on the Polish market of air transport services

Abstract

In the air transport market, competitive processes are seen more and more in terms of intra-industry, hence air carriers strive to achieve a high competitive position. Thus, the main goal of the research undertaken in the article is to assess the competitive position of the Hungarian air carrier Wizz Air. On the basis of the presented objective, the factors influencing the achievement of competitive position by enterprises were analyzed. The article uses available secondary sources in relation to the Polish air transport market. When analyzing the functioning of Wizz Air, the airports in which the aircarrier conducts operational activities were selected. The comparative analysis was carried out on selected routes where competition between Wizz Air and other carriers takes place.