Uniwersyteckie Czasopisma NaukoweBig data in supply chain management – a case study of a printing enterprise
DOI:
https://doi.org/10.26881/ibage.2024.43.02Słowa kluczowe:
big data, supply chain management, logistics, analysisAbstrakt
The aim of the article is to identify the benefits of applying the concept of big data as a significant tool for managing and optimizing the supply chain and logistic processes to gain a competitive advantage in the printing industry. The article explains the concept of big data and presents its main characteristics. Subsequently, it highlights the areas of application of big data and provides examples of its usage in the supply chain of printing enterprises. Research indicates that big data analysis can significantly contribute to the development of the printing industry and the functioning of its supply chain links.
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Bibliografia
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