Uniwersyteckie Czasopisma NaukoweMiędzynarodowe badania standardów i cech generowania pomysłów na nowe produkty
Słowa kluczowe:
high-tech, generowanie pomysłów, rozwój nowych produktów, rozwój nowych usługAbstrakt
Obszar generowania pomysłów w rozwoju nowych produktów jest pełen wyzwań, cechuje się wysoką konkurencyjnością i ryzykiem, a przy tym ma charakter interdyscyplinarny. Znajomość typów, a także właściwych technik i wskaźników tworzenia idei jest kluczowa w procesie skutecznego generowania pomysłów. Celem niniejszego artykułu jest określenie mechanizmów wspierających generowanie pomysłów na nowe produkty w różnych kulturach. Aby zilustrować standardy obowiązujące w procesie generowania pomysłów na nowe produkty i określić naturę tego procesu z perspektywy multidyscyplinarnej, przeprowadzono badanie ankietowe. Przeprowadzono także eksploracyjne badanie jakościowe z udziałem 78 ekspertów z 39 krajów. Następnie pozyskane w badaniach dane surowe zostały skategoryzowane i zinterpretowane poprzez zastosowanie metody analizy treści. Literatura dotycząca generowania pomysłów w rozwoj położenie większego nacisku na interdyscypliność zasobów ludzkich, multidyscyplinarność kompetencji miękkich oraz wizję niż na doskonałość techniczną.
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