The use of social media in political communication on the example of the fanpage of the City of Gdańsk

Abstract

Acting in the new media reality, when the dialogical nature of the information is expected by the recipients, the broadcasters of political messages should properly choose the tools that will allow the implementation of the assumed goals of political communication.

The article attempts to analyze the use of Facebook in activities related to political communication on the example of the City of Gdańsk. The main goal of the study is to indicate the possibility of using social media in the area of political communication. Specific objectives were formulated as follows: the description of the use of social media in political communication with special consideration of Facebook social networking and identification of activities and assessment of the activity of the City of Gdańsk on official Fanpage considereing the list of „good practices” of running a profile. The desk research method as well the case study were used to accomplish the above goals.