Vol. 16 No. 3.3 (2018)

Artykuły

• Smartphone as a device supporting the interpenetrating of offline and online processes in shopping – empirical research among the Y generation

  Sylwia Badowska, Liwia Delińska

  7-23

  • PDF

• Marketing communication as a process streamlining the construction of transport infrastructure

  Robert Bęben, Oliwia Wysocka

  25-41

  • PDF (Język Polski)

• Optimization of time and cost of the medical tourism market research project in Poland

  Mariusz Chmielewski, Sylwia Kuczamer-Kłopotowska, Monika Boguszewicz-Kreft

  43-60

  • PDF (Język Polski)

• Creating the image of polish cities in social media

  Liwia Delińska, Urszula Kęprowska

  61-75

  • PDF (Język Polski)

• Audit of the use of social media to communicate CSR values of pharmaceutical companies

  Tomasz Dryl

  77-92

  • PDF (Język Polski)

• Gender and the perception of luxury – the attitude of women and men toward luxury products

  Wioleta Dryl

  93-108

  • PDF (Język Polski)

• New Product Development vs. Diffusion of Innovations

  Anna Dziadkiewicz

  109-120

  • PDF (Język Polski)

• The generation +60 and the generation Z against the market of modern banking services

  Ewa Frąckiewicz

  121-133

  • PDF (Język Polski)

• The use of social media in political communication on the example of the fanpage of the City of Gdańsk

  Anna Kalinowska-Żeleźnik

  135-145

  • PDF (Język Polski)

• Customer knowledge as a strategic enterprise resource in the context of innovation development

  Piotr Kuchta, Monika Zajkowska, Monika Boguszewicz-Kreft

  147-158

  • PDF (Język Polski)

• Implementation of the influencer marketing function in the opinion of influencers and their followers

  Sylwia Kuczamer-Kłopotowska, Kinga Piekarska

  159-173

  • PDF (Język Polski)

• Building a satisfying tourist offer by entities acting in compliance with the concept of corporate social responsibility in tourist reception area

  Maria Lechicka-Kostuch, Mariola Łuczak

  175-196

  • PDF (Język Polski)

• Analysis of information obligations of lenders in advertising of consumer loans

  Marta Penczar

  197-207

  • PDF (Język Polski)

• Ecological and social consequences of planned obsolescence of products

  Renata Płoska

  209-221

  • PDF (Język Polski)

• Non-standard marketing communication tools for municipalities

  Grzegorz Szczuka, Robert Bęben

  223-238

  • PDF (Język Polski)