Academic Scientific JournalsThe stake of storytelling : mobilization and action
Keywords:
storytelling, communication, narration, counter-narration, mythologyAbstract
Storytelling is a way of communicating that incorporates narrative processes for political and commercial purposes, and reveals the growing performative dimension of these fields. The aim of this technique is to persuade the audience, and to spur the worker’s enthusiasm as well as his desire to act. For this purpose, a leader develops the ability to express his thoughts in stories because human beings build their identities through narrative processes. Using narration in speech is not new, but the systematization and the formalization of narrative storytelling and the expansion of its use is producing a mythology that shapes the collective imagination. Therefore, it is very important to create counter-narration strategies: an artistic layout of stories that reveal the narrative processes in order to defuse them.
Downloads
References
Barthes R., Mythologies, Paris, Seuil, 1957.
Benjamin W., Le Conteur, réflexion sur l’œuvre de Nicolas Leskov, Paris, Payot et Rivage, 2011.
Brecht B., Théâtre épique, théâtre dialectique, Paris, L’Arche, 1999.
Citton Y., Mythocratie, Storytelling et imaginaire de gauche, Paris, Amsterdam, 2010.
Denning S., site Internet : http://www.stevedenning.com/site/Default.aspx
Denning S., The leader’s Guide to Storytelling, San Francisco, Jossey-Bass, 2005.
Huston N., L’espèce fabulatrice, Paris, Arles, Actes Sud, 2008.
Salmon C., Storytelling, la machine à raconter les histoires et formater les esprits, Paris, La Découverte, 2007.
Salmon C., De Sarkozy à Obama : Ces histoires qui nous gouvernent, Paris, Jean-Claude Gawsewitch, 2012.
Citton Y. et al., « Contre-fictions politiques », [dans :] Multitudes, n° 48, Arles, Actes Sud, 2012.
