Temporary change in personality states among social media users: effects of Instagram use on Big Five personality states and consumers’ need for uniqueness


  • Dariusz Drążkowski Uniwersytet im. Adama Mickiewicza w Poznaniu https://orcid.org/0000-0001-5697-892X
  • Sebastian Pietrzak Uniwersytet im. Adama Mickiewicza w Poznaniu
  • Laura Mądry Uniwersytet im. Adama Mickiewicza w Poznaniu

Słowa kluczowe:

Big Five model, need for uniqueness in consumption, personality dynamics approach, social media, Instagram



Research suggests that certain personality traits influence the frequency of social media use. However, the potential effect of social media use on personality states merits investigation as well, in light of the personality dynamics approach.

Participants and procedure

We conducted an experimental study in which 325 Instagram users were asked to count selfies and emoticons on their Instagram profiles (experimental condition) or their phones (control condition). Subsequently, all participants responded to questions from the Big Five personality inventory and scale to measure the need for uniqueness in consumption.


Instagram users had a  higher neuroticism state and a higher need for uniqueness compared with the controls. In terms of the other Big Five states, we observed no differences between the study conditions.


Our study explores the novel direction of the relationship between social media use and personality, suggesting that using Instagram can temporarily change personality states.


Download data is not yet available.


Anglim, J., Horwood, S., Smillie, L. D., Marrero, R. J., & Wood, J. K. (2020). Predicting psychological and subjective well-being from personality: a metaanalysis. Psychological Bulletin, 146, 279–323. https://doi.org/10.1037/bul0000226.

Appel, M., Marker, C., & Gnambs, T. (2020). Are social media ruining our lives? A review of meta-analytic evidence. Review of General Psychology, 24, 60–74. https://doi.org/10.1177/1089268019880891.

Azucar, D., Marengo, D., & Settanni, M. (2018). Predicting the Big 5 personality traits from digital footprints on social media: a meta-analysis. Personality and Individual Differences, 124, 150–159. https://doi.org/10.1016/j.paid.2017.12.018.

Fleeson, W., & Jayawickreme, E. (2015). Whole trait theory. Journal of Research in Personality, 56, 82–92. https://doi.org/10.1016/j.jrp.2014.10.009.

Fleeson, W., Malanos, A. B., & Achille, N. M. (2002). An intraindividual process approach to the relationship between extraversion and positive affect: Is acting extraverted as “good” as being extraverted? Journal of Personality and Social Psychology, 83, 1409–1422. https://doi.org/10.1037/0022- 3514.83.6.1409.

Gosling, S. D., Rentfrow, P. J., & Swann, W. B. Jr (2003). A very brief measure of the Big Five personality domains. Journal of Research in Personality, 37, 504–528. https://doi.org/10.1016/S0092-6566 (03)00046-1.

Heller, D., Komar, J., & Lee, W. B. (2007). The dynamics of personality states, goals, and well-being. Personality and Social Psychology Bulletin, 33, 898–910. https://doi.org/10.1177/0146167207301010.

Huang, C. (2019). Social network site use and Big Five personality traits: a meta-analysis. Computers in Human Behavior, 97, 280–290. https://doi. org/10.1016/j.chb.2019.03.009.

Hudson, N. W., & Fraley, R. C. (2015). Volitional personality trait change: Can people choose to change their personality traits? Journal of Personality and Social Psychology, 109, 490–507. https:// doi.org/10.1016/j.jrp.2014.10.009.

Hudson, N. W., & Roberts, B. W. (2014). Goals to change personality traits: Concurrent links between personality traits, daily behavior, and goals to change oneself. Journal of Research in Personality, 53, 68–83. https://doi.org/10.1016/j.jrp.2014.08.008.

Johnson, B. K., & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148–158. https://doi. org/10.1016/j.chb.2018.01.008.

Kim, J. (2009). “I want to be different from others in cyberspace”: The role of visual similarity in virtual group identity. Computers in Human Behavior, 25, 88–95. https://doi.org/10.1016/j.chb.2008.06.008.

Łaguna, M., Bąk, W., Purc, E., Mielniczuk, E., & Oleś, P. K. (2014). Short measure of personality TIPI-P in a Polish sample. Annals of Psychology, 17, 421–437.

Matz, S. C., & Harari, G. M. (2021). Personality-place transactions: Mapping the relationships between Big Five personality traits, states, and daily places. Journal of Personality and Social Psychology, 120, 1367–1385. https://doi.org/10.1037/pspp0000297.

Rozgonjuk, D., Ryan, T., Kuljus, J. K., Täht, K., & Scott, G. G. (2019). Social comparison orientation mediates the relationship between neuroticism and passive Facebook use. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13, 2. https://doi.org/10.5817/CP2019-1-2.

Ruvio, A., Shoham, A., & Brenčič, M. M. (2008). Consumers’ need for uniqueness: Short‐form scale development and cross‐cultural validation. International Marketing Review, 25, 33–53. https://doi. org/10.1108/02651330810851872.

Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences, 54, 402–407. https://doi.org/ 10.1016/j.paid.2012.10.009.

Snyder, C. R., & Fromkin, H. L. (1977). Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. Journal of Abnormal Psychology, 86, 518–527. https://doi.org/10.1037/0021-843X.86.5.518.

Statista (2021). Internet usage worldwide – statistics & facts. Retrieved from https://www.statista.com/ topics/1145/internet-usage-worldwide/.

Stieger, M., Flückiger, C., Rüegger, D., Kowatsch, T., Roberts, B. W., & Allemand, M. (2021). Changing personality traits with the help of a digital personality change intervention. Proceedings of the National Academy of Sciences, 118, e2017548118. https://doi.org/10.1073/pnas.2017548118.

Wille, B., & De Fruyt, F. (2014). Vocations as a source of identity: Reciprocal relations between Big Five personality traits and RIASEC characteristics over 15 years. Journal of Applied Psychology, 99, 262–281. https://doi.org/10.1037/a003491.



Jak cytować

Drążkowski, D., Pietrzak, S., & Mądry, L. (2022). Temporary change in personality states among social media users: effects of Instagram use on Big Five personality states and consumers’ need for uniqueness. Current Issues in Personality Psychology, 10(1), 32–38. Pobrano z https://czasopisma.bg.ug.edu.pl/index.php/CIiPP/article/view/6789