Uniwersyteckie Czasopisma NaukoweCzytanie, kapitalizm i Instagram
DOI:
https://doi.org/10.26881/bp.2025.2.02Słowa kluczowe:
narracja, tekst, media społecznościowe, style lektury, kapitalizm, wydarzeniowośćAbstrakt
Artykuł podsumowuje teoretyczne rozważania na temat procesu czytania, opisuje procesualną mechanikę lektury i stosuje wybrane pojęcia teoretyczne w analizie narracji autobiograficznej na Instagramie, aby wykazać, że istnieją silne powiązania między kapitalizmem, narracją i stylami lektury. Analiza autobiograficznej narracji instagramowej autorki Marzeny Marideko pokazuje, w jaki sposób wykorzystanie wydarzeniowości, multimodalności i luk informacyjnych definiuje proces lektury jako część ekonomii uwagi, w której nie liczą się znaczenie i zrozumienie, a zarządzane technologicznie podtrzymywanie uwagi. Autor twierdzi tym samym, że style lektury narracji autobiograficznych na Instagramie są bezpośrednim wytworem kapitalizmu kognitywnego.
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