Academic Scientific JournalsThe concept of the postmodern seducer: Don Juan or James Bond?
Keywords:
critical theory, Don Juan, James Bond, seductionAbstract
The French thinkers Gilles Deleuze and Felix Guattari in their theory of the concept claim that every concept is a point of coincidence, or accumulation of its own components, i.e. the other concepts that it consists of. The concept of Don Juan as ‘the archetypal seducer’ has been circulating in Western culture for several centuries. Independently of epoch and national character, therefore, the figure of Don Juan has been a point of coincidence for three important concepts associated with the character: seduction, transgression, and power/domination. The aim of this article is to consider the development of the Don Juan concept in postmodern society. The article suggests that the established Don Juan concept, based on prohibition, became obsolete at the end of the 20th century, and has been replaced by a new seducer figure – that of the film hero James Bond.
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