Promotion of University of Warsaw in the Context of Public Diplomacy: An Experience for Ukraine

Abstract

Public diplomacy of the Republic of Poland since the beginning of XXI century became an important tool of state’s foreign policy realization. This article is aimed on the analyses of multifaceted Polish public diplomacy which includes among other priority field of higher education promotion. One of the leading Poland’s universities, University of Warsaw, had formed not only a brand of high level of educational services but became a world-wide famous center for science development, using most advanced technologies and instruments in the educational process. There were analyzed the promotional policy of University of Warsaw and main peculiarities of university brand creation. Main projects and initiatives of University of Warsaw in the field of promotion were presented in the current research. Main outcomes are presented in the form of recommendations to Ukrainian higher education institutions as they are only in the initial phase of promotional activities.