Academic Scientific JournalsConceptualization and Synthesis of the Institutional (Organizational) Archetype of the Collective Other
DOI:
https://doi.org/10.26881/jpgs.2025.3.04Keywords:
archetype of the Collective Other, social organism, emotional vector, structural configuration, organizational archetypizationAbstract
The article proposes a conceptualization and methodology for synthesizing the archetype of the Collective Other – a dynamic archetypal image that represents a collective social organization as a multifaceted subject of interaction. It is shown that, in contrast to traditional approaches to archetypization, which primarily focus on leader figures, contemporary organizations require a new archetypal framework oriented toward polycentric, networked, and variable structures.
Within the developed methodology, the archetype of the Collective Other is synthesized on the basis of three parameters of the interaction situation – the structural configuration of the organization, the observer’s position, and the nature of their interaction – represented through eight scales. For each scale, basic emotions have been identified, forming the emotional vector of the organization’s image. Based on this vector, a corresponding archetypal image has been constructed – as a unique emotional-symbolic response of an individual to the social organism.
Downloads
References
Afonìn E., Martynov A., 2019, Ukraїns’ke dyvo: vìd depresìï do socìal’nogo optìmìzmu (Eng. Ukrainian miracle: From depression to social optimism), Vydavničij dìm «Kyïvo-Mogilâns’ka akademìâ», Kyïv.
Bazarova T.Ju., Èremina B.L., 2002, Upravlenie personalom: učebnik dlâ vuzov (Eng. Personnel management: Textbook for universities), Juniti, Moskva.
Berne E., 1963, The Structure and Dynamics of Organizations and Groups, J. B. Lippincott Company, Philadelphia.
Campbell J., 2004 [1949], The Hero with a Thousand Faces (Commemorative ed.), Princeton University Press, Princeton, New York.
Dončenko O. A., Romanenko Ju. V., 2001, Hlybynnì regulâtivi psihopolìtičnogo povsâkdennâ (Eng. Deep regulators of psychopolitical everyday life), Lybìd’, Kyïv.
Gharajedaghi J., 2006, Systems Thinking: Managing Chaos and Complexity – A Platform for Designing Business Architecture (2nd ed.), Butterworth-Heinemann, Burlington. Henderson J. L., 1964, Ancient Myths and Modern Man, [in: С. G. Jung (Ed.), Man and His Symbols], Aldus Books, London, Dell Publishing, New York. 104–157.
Jung C. G., 1959, Aion: Researches into the Phenomenology of the Self (Collected Works of C. G. Jung, Vol. 9, Part II), Princeton University Press, Princeton, New York.
Jung C.G., 1968, The Archetypes and the Collective Unconscious, Princeton University Press, Princeton.
Lacan J., 2006, The Function and Field of Speech and Language in Psychoanalysis, in J. Lacan, Écrits: The First Complete Edition in English. 1 W. W. Norton & Company, New York. 197–268.Levinas E., 1969, Totality and Infinity: An Essay on Exteriority, Translated by Alphonso Lingis. Duquesne University Press, Pittsburgh.
Neumann E., 1954, The Origins and History of Consciousness,Princeton, Princeton University Press, New York.
Pearson C. S., 1991, Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World, HarperOne, San Francisco.
Pearson C. S., Mark, M., 2001, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, McGraw-Hill, New York.
Plakhtiy T., 2025, Political Parties of the Next Generation: Theoretical and Technological Principles of Their Activity, Procedure for Their Establishment and Deployment, Magnolia 2006, Lviv.
Riemann F., 1961, Grundformen der Angst, Reinhardt, München.
Ross L., Nisbett R. E., 2011, The Person and the Situation: Perspectives of Social Psychology, Pinter & Martin, London.
Schmitt C., 1963 [1932], Der Begriff des Politischen, Duncker & Humblot,
Tönnies F., 1887, Gemeinschaft und Gesellschaft: Abhandlung des Communismus und des Socialismus als empirischer Culturformen, Fues’s Verlag, Leipzig.
Yalom I. D., 1980, Existential Psychotherapy, Basic Books, New York.
