Social initiatives as a factor of social economy growth

Abstract

The article explores the impact of social initiatives on the development of the social economy, using the example of the «IHelpBox» project aimed at supporting homeless animals in the city of Khmelnytskyi. The social economy plays a crucial role in ensuring sustainable societal development, resource distribution, and fostering social responsibility among businesses and citizens. One of the key initiatives integrating both environmental and social aspects is the installation of automatic feeders for homeless animals, operating on the principle of recycling plastic bottles. The research methodology includes an analysis of modern approaches to addressing the issue of homeless animals, an assessment of the impact of innovative solutions on the social economy, and an exploration of opportunities to integrate such initiatives into urban management. The «IHelpBox» project contributes to reducing the number of homeless animals, improving the city’s sanitary conditions, increasing the level of environmental responsibility among residents, and engaging the community in social initiatives. The article demonstrates that such social projects align with the UN Sustainable Development Goals, particularly in relation to sustainable cities, responsible consumption, climate action, and partnerships for goal achievement. The CANVAS model, used to structure the project, allows for an assessment of its effectiveness, key resources, stakeholders, and potential funding sources. The study highlights that social initiatives are an essential tool for developing the social economy, as they contribute to improving citizens’ living conditions, fostering a culture of social responsibility, and maintaining ecological balance.