Metaphor in selected items of World War II propaganda

Abstract

The development of cognitive sciences has led to the emergence of a number of theories concerning the possible connections between the mental and linguistic capacities of the human mind. One such theory proposes that metaphor is an important tool for understanding a vast array of concepts by means of metaphors, which is reflected in the figurative language that ordinary speakers use every day. The conceptual metaphor theory, as can be indicated by the evidence included in the present paper, is helpful in analysing the cognitive value of not only linguistic expressions, but also that of pictorial representations.