Academic Scientific JournalsConcept of corporate strategy of PKP Intercity S.A. in the time of pandemic crisis
Keywords:
financial analysis, discriminant function, rolling stock management, business model, bankruptcy prediction, strategic processAbstract
The main aim of the article is to introduce the problem of pandemic crisis on the case of one of the largest companies in the country which specialise in passenger rail transport. Two different analyses of its financial condition were methodically carried out over a period of five years, just before its occurrence. The results of the analyses turned out to be different. The method of comparing sales results, although it indicated a clear downturn, gave no cause for concern. The discriminant method, on the other hand, indicated that the company’s health was at a very good level in the four years before the pandemic. The next two years were a little less good, although not alarming. The critical moment became the last year of the analysis, when the pandemic began. The indicators clearly approached the limit values, which would indicate a state of near bankruptcy. This procedure is a key action aimed at improving the competitiveness of the company on the transport market. It is also important to take care of the rolling stock management and the level of services provided. In view of the situation, the authors have pointed out the need to carry out actions aimed at levelling the effects of the crisis. The basic tasks included the need to reconstruct the business model and to re-identify strategic processes aimed at verifying the company’s policy towards the changes taking place. This procedure is a key action aimed at improving the competitiveness of the company on the transport market. It is also important to take care of the rolling stock management and the level of services provided. The added value is effective communication at all levels of the company. It can only be audited and managed if the performance is visualised in the form of indicators, the results of which depend on the level of employee motivation.
In the writing of the article, scientific literature, both Polish and foreign, as well as official results of the analysed company were used.
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