Wpływ polskich mediów na kampanię wyborczą

Abstrakt

It shall be stated in the article that media in the conditions of the emerging information governance become the most influential political institution that shapes public opinion. Their role is not only to disseminate information and enable citizens to present their point of view. Commercial and public media have a role to play in the society and are largely responsible for creating the concept and value systems used by the citizens to interpret events.
There are many ways of falsification the media reality, and the most common and simplest are related to information Handling of false information, concealing the truth or manipulating information less relevant to society are among the most important.
The election campaign in 2005 highlights the wide possibilities of the media: the creation or the loss of leaders, building an atmosphere of credibility or lack of it around the party programs and also branding the party and its leaders.
In the world there are many countries where the media are means of influence on public opinion, and journalists are the contractors of totalitarian power. Today, there is even the notion of referring the media as the first power, as they perform the informational, social, educational and cultural functions.