Rola reklamy i marketingu w kampaniach wyborczych

Abstrakt

The aim of this paper is to address the issue of advertising and marketing in election campaigns of politicians and political parties. It presents theoretical aspects, stories and techniques by means of which political marketing is carried out. The paper discusses the division of political advertising and examples of its uses in election campaigns. I focus on the role of the media in the construction of political advertising, its scope and influence on electors. I wonder if the media are able to promote a candidate. I present the way in which the image of a candidate (or a political party), their appearance, manner of speaking and the power of influence on electors, is created and presented in the media, and thanks to which they become the leader and become noticeable to electors. I pay special attention to various techniques of using political marketing in a political campaign. In my paper, I have also used varied research methods which describe political reality. What is more, I present how a professionally or unprofessionally conducted campaign is reflected in the number of votes.