Popkultura w chińskiej dyplomacji kulturalnej: niewykorzystany potencjał w budowaniu nowego wizerunku

Abstrakt

This paper is a comprehensive analysis of Chinese popular culture in the context of its potential for use in public diplomacy. Having analyzed the forms and means of cultural diplomacy in China and the most significant promotional activities, the author argues that popular culture plays a secondary role in Chinese image-building policy. A review of various aspects of mass culture: film, literature, music, and video games, was made to identify elements that could become new symbols of Chinese cultural diplomacy. The article highlights the complexity of the relationship between the pop culture industry and the government, with various forms of support for creators and the industry on the one hand, and attempts to control and shape mass culture from the top on the other. From the perspective of cultural diplomacy, such a relationship can give rise to a number of problems: from hindering the global expansion of Chinese pop culture to trapping it in orientalist stereotypes.