Development of the wellness market and its impact on the economy

Abstract

The aim of the article is to present the topic of wellness and its impact on the contemporary economy. The introduction highlights the growing importance of a healthy lifestyle and the increasing consumer awareness of physical and mental well-being. The first part discusses the definition, origins, and factors contributing to its popularisation, including limitations in healthcare systems, socio-cultural changes, and the COVID-19 pandemic. Next, the sectoral structure of the wellness economy is presented, highlighting the key market segments, their value and growth forecasts. Attention is drawn to regional differences and the dominance of selected sectors, such as cosmetics, healthy food, and physical activity. Subsequent sections focus on the role of technology, including the development of digital health and AI-based solutions. The impact on the food and cosmetics industries, as well as tourism, was discussed. The article further addresses the significance in the labour market, indicating its influence on employee efficiency and human resource management strategies. The final part discusses the main controversies, presents conclusions, and offers perspectives on the trend’s further development.