Corporate social responsibility in the context of the labor market

Abstract

The enterprise, through management in line with the corporate social responsibility strategy, manages its activities having all stakeholders and the natural environment in mind. One of the manifestations of using CSR is also taking care of the sphere of basic rights and obligations towards its employees as well as offering them additional benefits and development opportunities. On the other hand, an employee who decides to cooperate with a socially responsible enterprise may bring his intellectual capital, skills and commitment to the company, bringing economic profits and positively influencing the companyʹs development. In the labour market, companies operating in accordance with the CSR strategy attract candidates who pay more and more attention not only to the achievement of their employerʹs financial goals, but also to how they fulfil their obligations. Towards both the employee and the society. The author introduced the issues related to the differences in international labour markets, their specificity and offer in the context of CSR. The examples of application, benefits and difficulties in implementing the CSR strategy in the area of relations with employees on the part of entities offering jobs were also presented, and then conclusions from the analysis of the literature and research on the preferences of choosing such enterprises by people applying for employment were presented. The aim of the work is to present the situation of the concept at the level related to the labour market, with an indication of the problematic points, so that the best solutions can be sought to fully realize the potential of the idea of corporate social responsibility. To do this, the author used a critical analysis of the literature and research conducted in this area.