Academic Scientific JournalsThe economic consequences of Penguin Random House Merger with Simon & Schuster
Keywords:
book publishing, Mergers & Acquisitions, publishing market, Big Five, antitrust trialAbstract
The article addresses the Mergers & Acquisitions activity in the United States trade book publishing industry. The first part explores the merger between Penguin Group and Random House and its performance following the merger into one of the biggest publishers in the United States of America. The second part of the paper looks into the failed merger of Penguin Random House with Simon & Schuster and its antitrust trial. The Penguin Random House case study was built with financial information taken from LSEG Eikon, and the impact of the big publishing houses’ mergers on other agents in the market was identified with the help of in‐depth interviews with publishing experts.
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