Koreańska kultura picia alkoholu – werbalne i niewerbalne wzorce zachowań grzecznościowych lansowane w popularnych serialach koreańskich

Abstrakt

The popularity of Korean television series, available via streaming platforms, is one of the factors contributing to the increasing fascination with South Korea in Poland. The aim of this article is to analyze patterns of politeness, both verbal and nonverbal, in the context of drinking culture as portrayed in Korean dramas. Despite the growing popularity of South Korean pop culture in Poland, there is still a limited number of studies on Korean customs and traditions. The choice of issues related to drinking etiquette results from the significance alcohol holds in Korean society. The research material, consisting of scenes from dramas, was drawn from Korean productions available on Netflix. The results of the analysis may serve both theoretical and practical purposes, providing a synthetic collection of essential information that may be useful for both travelers and for employees working in Korean companies in Poland.