„Media Biznes Kultura” (Media Business Culture) is an academic journal of media studies profile, published by the Institute of Media, Journalism and Social Communication of the University of Gdańsk in partnership with the Communication Ethics Team at the Polish Language Council of PAU (the Polish Academy of Learning). The title of the journal refers directly to the name of the international academic conference held periodically by Gdańsk’s journalism circles, to which event home and foreign scholars are invited, participating in an interdisciplinary discourse on the issues of media. The articles published here come from the border of various disciplines: media studies, communication sciences, marketing and management, psychology, linguistics and visual communication. The journal is bilingual, with papers presented in Polish and English.