User satisfaction as correlate of perceived librarians’ image in private universities in South-west Nigeria
Słowa kluczowe:
wizerunek, bibliotekarze, postrzeganie, uczelnie prywatne, studenciAbstrakt
Zadowolenie z usług informacyjnych ma istotny wpływ na postrzeganie wizerunku bibliotekarzy przez użytkowników bibliotek. Nie ulega także wątpliwości, że wizerunek bibliotekarzy wpływa na sposób postrzegania zawodu bibliotekarza. W związku z pojawieniem się technologii informatycznych użytkownicy bibliotek mają odmienne zdanie względem przydatności bibliotekarzy, co prowadzi do kryzysu tożsamości tejże profesji. W badaniu sprawdzono satysfakcję użytkowników jako korelację postrzeganego wizerunku bibliotekarzy na prywatnych uniwersytetach w południowo-zachodniej Nigerii. Zastosowano opisową metodę badań ankietowych, w której pytania kwestionariuszowe zostały opracowane zgodnie z celami badania. Całkowita populacja studentów w sześciu wybranych prywatnych uniwersytetach w południowo-zachodniej Nigerii wyniosła 31 342 osób. Z populacji wybrano próbę liczącą 1491 osób. Zebrane dane analizowano za pomocą obliczenia częstotliwości, prostych wartości procentowych i analizy regresji wielokrotnej. Wyniki wykazały, że większość studentów studiów licencjackich była umiarkowanie zadowolona z usług bibliotecznych świadczonych przez bibliotekarzy i istnieje istotny pozytywny związek pomiędzy satysfakcją studentów z usług bibliotecznych a postrzeganym wizerunkiem bibliotekarzy (r = 0,06, df 1150; p < 0,000). Z analizowanych danych wyciągnięto wnioski i przedstawiono rekomendacje, w jaki sposób bibliotekarze mogą wzmocnić swój wizerunek i uzyskać satysfakcję użytkowników bibliotek ze świadczonych usług.
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Bibliografia
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