Preferences Of Poznan Residents Regarding Urban Transportation

Abstract

This article contains a presentation and analysis of the results of a marketing survey conducted among Poznań residents regarding the market for passenger transportation services. It was carried out using the method of survey questionnaire on a group of 36 respondents. The answers to the questions in the questionnaire were used to visualize the transportation means preferences of this group of city residents. The mean of transportation mentioned by the largest number of respondents as the one used most often to commute to work or school was the tram. Frequency of fares and travel time were the two most frequently selected answers by survey participants when asked about the most important features of the mean of urban transportation. The majority of respondents declared that they were satisfied with the functioning of the public transportation system in Poznań. The areas of the system of public transportation selected as in need of change included, among others the insufficient frequency of public transportation vehicle fares and too few parking spots. A larger proportion of respondents agreed with the statement that lowering ticket prices of public transportation in Poznań would be beneficial to the city’s residents. The groups of respondents who determined the favorability of the potential introduction of the metro in Poznań positively and negatively numbered an equal number of people.