Kultura audiowizualna i jej podmiot: kontrolowany technicznie schizofrenik
Audiovisual culture annihilates boundaries between dualisms such as nature/culture and human/machine. In that process desire is also released and it can operate across many regimes not being bound by dualisms. This is the standpoint of Gilles Deleuze’s and Felix Guattari’s philosophy which serves to develop a theory of contemporary audiovisual culture. Both thinkers postulated that a subject that is a fully incorporating being of capitalism is the schizophrenic but not considered as a form of mental illness. Rather it should be intermpreted as through his emancipatory potential. Audiovisual culture normalizes the schizophrenic subject – it no longer has the potential to overcome economical determinations. This process is established by a series of technical accelerations of being and especially of distributing audiovisual content. The schizophrenic subject by switching between them loses the need for unitary and coherent being. Audiovisual culture and its technically controlled schizophrenics is schizoculture - the state of culture where technical schizophrenization becomes the basic mode of its being.