Motywy religijne w reklamie polskich marek terytorialnych

Abstrakt

This article discusses the types of religious motifs existing in advertising serving to promote Polish brands territorial. Often the city, municipalities and regions are advertised using religious symbols, such as: paradise, the Garden of Eden, the apple. Advertisers increasingly use for marketing purposes places of worship of saints, the major pilgrimage centers, churches or sacred figures that are advertised within the territory. Refer to the holy sacraments and the patronage exercised by a person of cities considered holy. Promoting brands territorial during the Catholic feast has become a custom of many cities. Mutual influences and borrowings at the interface between religion and advertising primarily indicate a strong correlation between these two spheres.