Academic Scientific JournalsDiversity and complexity of online trolling: an extended classification and analysis of social consequences
Keywords:
trolling, social media, digital aggression, classification, counteraction strategies, communicationAbstract
Trolling is a diverse communicative phenomenon involving deliberate actions aimed at provoking, disrupting, and manipulating others in digital environments. This article aims to develop an extended classification of trolling and analyse its key characteristics and social consequences. The study applies qualitative methods: desk research and participant observation based on thousands of interactions across social media platforms. It identifies categories such as destructive, manipulative, ideological, humorous, and thematic trolling. The findings indicate that trolling, distinct from hate, has significant emotional, social, and reputational effects. The proposed typology offers a foundation for further research, education, and reflection on digital aggression.
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