Podcaster – Educator. The social role of online creators: a case study of Karolina Głowacka’s Radio Naukowe

Abstract

The emergence of podcasts in the media sphere has created a new space for producing content that can fulfil a wide range of functions. Among these various social functions, the popularization of knowledge deserves particular attention. This function is especially significant in the context of the third decade of the 21st century, a time in which many scientifically validated theories are increasingly questioned, and discussions on important issues often include pseudoscientists or artificial intelligence. The role of the podcaster – the author of scientific content – is therefore of paramount importance. The quality and value of the material presented depend on the podcaster’s competencies, expertise and attitude toward science. The first part of this article introduces the essence of podcasting and scientific communication. The second part focuses on a case study of the media activities of Karolina Głowacka, the creator of the podcast Radio Naukowe. The aim of this study is to analyse and highlight those elements of online activity that most strongly define the social role of the podcaster as an educator, with particular emphasis on methods of knowledge transmission, communication strategies and ethical information practices. The subject of the study comprises episodes of Karolina Głowacka’s Radio Naukowe, analysed as a representative example of contemporary science popularization in digital media. The research employs a case study method, which allows for an in-depth examination of the specificity of the podcaster’s work and makes it possible to capture the relationships between her competencies, communication style, and ways of moderating public debate, as well as how these elements are perceived by the audience.