Sustainable development in the media. Experiences from the implementation of the international SUMED project

Abstract

The dynamically changing media environment, encompassing modern technologies, including artificial intelligence, and new modes of communication, raises questions about the relevance of teaching methods in professions connected to the media, particularly in synergy with the goals of sustainable development. This is a discourse not only on the environmental aspects of media activity but also on professional ethics and workplace culture, organizational models, professional responsibility, equality, integration, inclusiveness, and wellbeing. How should future journalists, public relations specialists, media relations professionals, and others working in media be educated? How can we develop future-oriented competences and create a responsible and inclusive media environment? This article attempts to address these questions based on the experiences of the international project SUMED – Sustainable Multidimensional Media Contents, involving partner universities from Poland, Spain, Malta, and Finland.