Radio wobec zjawiska sieciowania i formatowania

Abstract

The Polish market of radio broadcasters operates both-public and commercial stations. The commercial one was possible only after 1989 with the democratization of social and political life in Poland. Before ’89 this market was unknown in our country, although of course abroad, private stations were very popular and broadcasted their program within a certain format. Nowdays formatting and networking is known everyday in Polish radio broadcasters. These processes have somehow dominated media. The popularity of the Internet as a new channel of reaching consumers has made, that the stations have to adapt their programms to the growing needs. Commercial stations on the Polish market operate mostly within certain capital groups. Their program’s offer affecsts into the attractiveness (popularity) of the station, and this results in the audience. The article presents the condition of commercial radio stations on the market and their actions on the Internet