Video games and new media: on one of the methods to cooperate in creating a brand

Abstract

Computer games have been considered as a purely entertaining product for teenagers which has no connection to other media like television, film or even books. As customers, we keep looking for new thrills. Transmedia storytelling is one of the methods allowing us to experience something new and fresh. The aim of the text is to show what a strong impact computer games have on the development of new media and brands.

English translation: Anna Moroz-Darska

Modernisation of the journal's operations and translation into the English language of articles published in Ars Educandi in 2012-2017 were financed with funds from the Ministry of Science and Higher Education as a part of the task Science Promotion Activity (pl. DUN).

The task ‘The implementation of the editorial module on the platform of Uniwersyteckie Czasopisma Naukowe – a system facilitating the editing and management of the academic journal Ars Educandi‘ was financed as a part of contract 661/P-DUN/2018 of 12.06.2018 from funds of the Ministry of Science and Higher Education designated for the promotion of science.

The task ‘The creation of a modern online version of the academic journal Ars Educandi through the implementation of the publication module on the platform of Uniwersyteckie Czasopisma Naukowe and the handling of international indexing databases’ was financed as a part of contract 661/P-DUN/2018 of 12.06.2018 from funds of the Ministry of Science and Higher Education designated for the promotion of science.

The task ‘Preparation of the English language version of the last 6 annual issues (2012-2017) of the academic journal Ars Educandi and their publication online’ was financed as a part of contract 661/P-DUN/2018 of 12.06.2018 from funds of the Ministry of Science and Higher Education designated for the promotion of science.