One step ahead competitors – digital transformation of supply chain in Amazon company

Abstract

The article shows how big the influence of digitalization on supply chain is. Basing on Amazon’s example – innovative actions were taken that lead to the point where Amazon had market advantage. Applications in Cloud, automatic warehouse systems and common sensors are just a few examples of the influence of technology on logistics. Daring investments and futuristic visions of Jeff Bezos fuel the technological advancements in the world, putting the customers at the first place at the same time. By realization of its needs, the company is constantly raising sales and employment, which reached over half a million employees in 2017. Amazon invests in technologies connected with Big Data and CloudComputing in order to offer even more individual and personalized experience as well as introducing brand new solutions, creating trends in last-mile logistics. Amazon also takes care of the security of its consignments while also minimizing the delivery time - reaching incredibly low one-hour time of delivery. The company looks firmly into the future and is the one who dictates the market conditions. They consequently realize the concept of reinvesting into future growth and technology which leads to constant changes to the supply chain and trying to bring it to a minimum size.