Jak miasto mówi do młodych ludzi? – komunikacja Miasta Kielce z uczniami szkół ponadpodstawowych w obszarze promocji wybranych wydarzeń kulturalnych, rozrywkowych i sportowych. Próba analizy zjawiska

Abstract

Communication of the city with various social groups, in the era of free access to the Internet, on the one hand provides almost infinite possibilities for the selection of channels of content distribution and the tools used in them – on the other hand, however, raises a huge challenge in terms of choosing the right ones, adequate to the expectations of the recipient. In my paper, I focused on the city of Kielce’s communication with secondary school students in the city. I analysed how the city reaches out to young people with its cultural, educational, entertainment, sporting etc. offer, I checked what channels it uses to reach young people and whether it speaks the “language of young people” in its messages. The second part of the paper is the results of a questionnaire survey of young people in Kielce, talking about which tools and channels are used by young people to communicate, whether the Internet is winning in every area with offline communication and what are the expectations of young people regarding effective communication conducted with their social group.