Fiction is the most successful truth…? The case of the series “My Agent” (2021–2023)

Abstract

Public relations and the broadly understood work of artists’ agents – this is a topic that arouses great interest. Paradoxically, however, it is not very scientifically developed. Therefore, it seems important to look at the most important strategies referring to traditional mechanisms of persuasion and the principles of rhetoric, promoting and contacting recipients through the media. From the point of view of recipients from the PR industry, it may be interesting to look at the information that influences the collective imagination of viewers through the mass media, shaping it to the indicated extent. The exemplification material, not so much research, is intentionally – in accordance with the idea: “fiction is the most successful truth” – the fictionalized world of Polish artist-actors presented in the comedy series My Agent (2021–2023) directed by Julia Kolberger and Olga Chajdas. It is a Polish version, adapted to local realities, of the French production Dix pour cent (Where is my agent?), produced in 2015–2020. The aim of the considerations is to indicate meta-narrative, artistic ways of influencing audience interest in a specific artist-actor or a cultural event with his participation. Methodology: analysis of film material and scientific discourse on a given topic.