Women’s press market in France in 21st century based on selected titles. Introduction to research

Abstract

Reading magazines is still one of the favourite activities of French society. Despite the general decline in press readership, they have a relatively stable market position. Women’s press, which is a huge segment of the magazine market, deserve a special attention. There are both exclusive and fashion magazines as well as tip magazines, which show French women how to live, dress, cook, raise children or make money. These types of magazines achieve such high sale, that many information newspapers (such as “Le Figaro”) have decided to create women’s addition to the newspaper to increase their entire print – run. The women’s press is also attractive for advertisers, because many global companies in the clothing or cosmetics industry are from France. It all makes up the magazines addressed to the female customer are still an attractive sector of the media market, bringing profits to their owners and constituting an important source of knowledge for their readers.