Academic Scientific JournalsSituation of British women’s magazines during the COVID-19 pandemic
Keywords:
press, press market, women’s magazines, United Kingdom, COVID-19 pandemicAbstract
The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.
Downloads
References
ABC Results: publisher reaction, https://www.inpublishing.co.uk/articles/abc-results-publisher-reaction-15166 (accessed: 3.01.2021).
Abc.org.uk, https://www.abc.org.uk/Certificates/49640049.pdf (accessed: 3.01.2021).
Adamowski J.W., Czwarty stan. Media masowe w pejzażu społecznym Wielkiej Brytanii, Oficyna Wydawnicza Aspra-JR, Warszawa 2006.
Adamowski J.W., System medialny Wielkiej Brytanii [in:] Wybrane zagraniczne systemy medialne, ed. J. Adamowski, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2008, pp. 45–85.
Barnett D., How Magazines Are Responding To Coronavirus, https://www.fashionmonitor.com/blog/nL/how-magazines-are-responding-to-coronavirus (accessed: 3.01.2021).
Bauer to close number of titles in wake of the coronavirus, https://www.betterretailing.com/newspapers-magazines/bauer-publishing-to-close-titles-coronavirus/ (accessed: 3.01.2021).
Bauer.co.uk, https://www.bauermedia.co.uk/role-of-mags-and-radio-during-c19 (accessed: 3.01.2021).
Bauermedia.co.uk, https://www.bauermedia.co.uk/newsroom/press-releases/bauer-media-confirms-lead-as-uks-biggest-magazine-publisher-2 (accessed: 3.01.2021).
Bochyńska N., Bauer zamyka tytuły i zwalnia. „Koronawirus staje się pretekstem, wymówką dla wydawców”, https://www.wirtualnemedia.pl/artykul/bauer-zamyka-tytuly-i-zwalnia-koronawirus-staje-sie-pretekstem-wymowka-dla-wydawcow (accessed: 3.01.2021).
Carey J., The magazine market isn’t dead, it’s different, https://www.journalism.co.uk/news-commentary/the-magazine-market-isn-t-dead-it-s-different/s6/a698229/ (accessed: 3.01.2021).
Chau D., Magazine giant sells Woman’s Day and New Idea for loss, despite ’significant growth’during COVID-19, https://www.abc.net.au/news/2020-06-17/bauer-media-magazine-new-idea-womans-day-covid19-coronavirus/12364510 (accessed: 3.01.2021).
Consumer ABCs: Lockdown leisure, https://mediatel.co.uk/news/2020/08/13/consumer-abcs-lockdown-leisure/ (accessed: 3.01.2021).
Consumer ABCs: Women’s market, https://mediatel.co.uk/news/2020/8/13/consumer-abcs-womens-market (accessed: 3.01.2021).
Dąbrowska-Cendrowska O., Magazyny poradnikowe dla kobiet – kryzys, rozwój czy stagnacja, p. 167, https://www.researchgate.net/publication/334991776_Guidance_Magazines_for_Woman_Crisis_Stagnation_or_Development (accessed: 3.01.2021).
Dąbrowska-Cendrowska O., Prasa kobieca w czasach ekspansji nowych mediów, „Zeszyty Prasoznawcze” 2016, Vol. 59, No. 2 (226), pp. 424–439.
Dąbrowska-Cendrowska O., Segment magazynów true story w Polsce i w Wielkiej Brytanii. Analiza na podstawie „Chwili dla Ciebie” i „Take a Break”, „Media i Społeczeństwo”2020, No. 12, pp. 244–261.
Degun G., Bauer Media to close, merge or sell 10 magazines as result of COVID-19, https://www.campaignlive.co.uk/article/bauer-media-close-merge-sell-10-magazines-result-COVID-19/1683592 (accessed: 3.01.2021).
Ed., Wydawcy prasy: przetrwamy w służbie dla czytelnika tylko dzięki czytelnikowi, https://www.forbes.pl/biznes/prasa-w-czasie-pandemii-koronawirusa-list-boguslawa-chraboty/qr7rks0 (accessed: 3.01.2021).
Filas R., Polskie czasopisma w XXI wieku – rozwój czy kryzys?, „Zeszyty Prasoznawcze” 2007, No. 1–2.
Five things you need to know from the latest PAMCo release for magazines, https://mediatel.co.uk/news/2020/09/16/five-things-you-need-to-know-from-the-latest-pamco-release-for-magazines/ (accessed: 3.01.2021).
Gough-Yates A., Understanding Women’s Magazines, Taylor & Francis Ltd, London 2002.
Gov.uk, https://www.gov.uk/coronavirus (accessed: 3.01.2021).
Hays K., Some Magazines Suffering Amid Pandemic, Online and Off, https://wwd.com/business-news/media/some-magazines-suffering-amid-pandemic-online-and-off-1234654571/ (accessed: 3.01.2021).
Hermes J., Reading Women’s Magazines, Wiley-Blackwell, Cambridge 1995.
Hopkins K., How will Coronavirus Impact Already Fragile Glossy Magazine Print Ads?, https://wwd.com/business-news/media/how-coronavirus-impact-already-fragile-magazine-print-adverti-1203558596/ (accessed: 3.01.2021).
Jefferson M., Bauer Media considers closure for ten magazines due to COVID-19, https://mediatel.co.uk/news/2020/05/19/bauer-media-considers-closure-for-ten-magazines-due-to-COVID-19/ (accessed: 3.01.2021).
Magazine ABCs: 2019 market round-up, https://mediatel.co.uk/news/2020/02/13/magazine-abcs-2019-market-round-up/ (accessed: 3.01.2021).
Magazine ABCs: market round-up, https://mediatel.co.uk/news/2020/08/13/magazine-abcs-market-round-up-2 (accessed: 3.01.2021).
Magazines and the pandemic – how reading become more popular than ever, https://www.storaenso.com/en/newsroom/news/2020/6/magazines-and-the-pandemic (accessed: 3.01.2021).
Mayhew F., Pamco: Monthly mags fare better than weeklies under lockdown with some big audience gains, https://www.pressgazette.co.uk/pamco-monthly-mags-fare-better-than-weeklies-under-lockdown-with-some-big-audience-gains/ (accessed: 3.01.2021).
Nascimbene E., Magazine covers in Times of COVID-19, https://barcelonabridalweek.com/magazine-covers-in-times-of-the-COVID-19/ (accessed: 3.01.2021).
Nrs.co.uk, http://www.nrs.co.uk/latest-results/facts-and-figures/magazines-factsfigs/ (accessed: 3.01.2021).
Nrs.co.uk, http://www.nrs.co.uk/total-market-3/ (accessed: 3.01.2021).
PAMCo: magazine readership patterns reshaped by COVID-19, https://mediatel.co.uk/news/2020/06/17/pamco-magazine-readership-patterns-shaped-by-COVID-19/ (accessed: 3.01.2021).
Rajan A., How coronavirus infected publishing, https://www.bbc.com/news/entertainment-arts-52299925 (accessed: 3.01.2021).
Stawiany J., Wydawnictwo Bauer zamyka siedem tytułów i zwalnia prawie 30 osób, https://www.press.pl/tresc/61447,wydawnictwo-bauer-zamyka-siedem-tytulow-i-zwalnia-prawie-30-osob (accessed: 3.01.2021).
Sweney M., Between the covers: how the British fell out of love with magazines, https://www.theguardian.com/media/2019/sep/14/between-the-covers-how-the-british-fell-out-of-love-with-magazines (accessed: 3.01.2021).
Tobitt Ch., ABCs: Gardening and cooking mags biggest lockdown winners as women’s titles see circulation fall, https://www.pressgazette.co.uk/abcs-gardening-and-cooking-mags-biggest-lockdown-winners-as-womens-titles-see-circulation-fall/ (accessed: 3.01.2021).
Tobitt Ch., Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home, https://www.pressgazette.co.uk/coronavirus-time-out-and-stylist-free-magazines-go-digital-only-as-readers-stay-home/ (accessed: 3.01.2021).
Tobitt Ch., Hearst UK prepares for COVID-19 to eat ‘large proportion’ of cash resources after losses of £2m in 2019, https://www.pressgazette.co.uk/hearst-uk-prepares-for-COVID-19-to-eat-large-proportion-of-cash-resources-after-losses-of-2m-in-2019/ (accessed: 3.01.2021).
Tobitt Ch., Women’s mags ABC’s: Pick Me Up and Elle circulations fall by quarter + full figures, https://www.pressgazette.co.uk/womens-mags-abcs-pick-me-up-and-elle-circulations-fall-by-quarter-full-figures/ (accessed: 3.01.2021).
UK Magazine SubscribtionSubscription Surge during Pandemic, https://freeportpress.com/uk-magazine-subscriptions-surge-during-pandemic/ (accessed: 3.01.2021).
WNIP, UK magazine and newspaper readership across all platforms revealed for first time, https://whatsnewinpublishing.com/uk-magazine-newspaper-readership-across-platforms-revealed-first-time/ (accessed: 3.01.2021).
Wood A., Modernism and Modernity in British Women’s Magazines, Routledge, New York 2020.
Wydawcy prasy: przetrwamy w służbie dla czytelnika tylko dzięki czytelnikowi, https://www.forbes.pl/biznes/prasa-w-czasie-pandemii-koronawirusa-list-boguslawa-chraboty/qr7rks0 (accessed: 3.01.2021).
Zinio.com, https://support.zinio.com/hc/en-us/articles/360040746832-Magazines-affected-by-COVID-19 (accessed: 3.01.2021).
