Academic Scientific JournalsNews Shareability in the COVID-19 Period
Keywords:
news shareability, COVID-19, global television, social media, FacebookAbstract
The aim of the study is to empirically verify the COVID-19 topics that were most frequently shared on Facebook by multicultural audiences. The author collected news published between 1st January and 30th April 2020 on the websites of CNN International (USA), BBC World (Great Britain), Deutsche Welle (Germany), RT (Russia), France24 (France), EuroNews (France/Europe), Al-Jazeera (Qatar), and shareability score data by using BuzzSumo’s platform. This study combines various methods, including content analysis based on quantitative and qualitative approaches, topic modelling, and NLP (natural language processing). It was observed that globally, audiences paid attention to other topics despite the global threat. Significant differences were also noted in how news was shared.
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