Anglicisms in the Austrian German language on the example of selected magazines

Abstract

As it is today, numerous Anglicisms flow into the German language. Using selected articles published in the Austrian magazines Wiener Zeitung, Der Standard and Heute, a study on the use of Anglicisms was conducted to investigate whether this phenomenon is frequent or not in the Austrian press. The primary criterion for selecting these magazines was their broad scope of subjects presented addressed to various societal groups. This criterion approach presumably allows for representative observations on the issue in focus. The results of the study indicate that the occurrence of Anglicisms is very low and depends on the thematic profile of the magazine.