Entrepreneurial musicians in the digital age: The collective nature of music incubators

Abstrakt

This article presents an exploratory research on the strategies used by three Brazilian music incubators – Do Sol Incubator, Circula Agency and Nós de Rede – analyzed under the premiss that, even though the digital revolution in the music industry is linked to a “Do It Yourself ” ideology, musicians still succeed do to mutual cooperation, and music incubators play an important role in this collective process. This article also aims to discuss the concept of the “Entrepreneurial Musician”, identifying the profile of the artists involved in these incubators. Through this, we intend to show how music incubators contribute to the collective process and work to strengthen the “Do It Together” ideology in the digital age.