BARRIERS AND DRIVERS OF THE SHARING ECONOMY IN EUROPE: INSIGHTS FROM A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.26881/wg.2025.1.01Słowa kluczowe:
Sharing economy, Barriers of sharing, Drivers of sharing, Collaborative consumptionAbstrakt
Objective. The phenomenon of sharing in the economy, driven by technological advancements, has become a global trend. In Europe, where sustainable development plays a pivotal role, various forms of sharing align with ecological trends. However, there are notable differences in the dynamics and advancement of sharing economy adoption across European countries. The aim of this study is to identify barriers and factors stimulating the development of the sharing economy in selected European countries and to propose recommendations for fostering its growth.
Methodology. The study employs an analytical approach based on a review of the literature and secondary data analysis concerning the implementation of sharing economy solutions in selected European countries. A comparative method is also applied to identify differences and similarities in the conditions affecting its development.
Findings. The analysis highlights significant disparities in the adoption of sharing economy solutions, influenced by cultural, economic, and regulatory factors. Countries with more developed technological infrastructure experience faster adoption, while barriers such as insufficient legal frameworks hinder progress in other regions. The findings emphasize the need for tailored national policies and international cooperation to fully leverage the potential of the sharing economy in Europe.
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