Academic Scientific JournalsTo Know and to Win! Quiz Shows in Polish TV After 1989
Keywords:
television in Poland, quiz shows, game shows, media franchise, media formatsAbstract
Television is a medium that mainly provides entertainment, and one of the types of popular programs of this type are game shows. These began to appear on Polish television in the 1960s and some of them were typical quiz shows. This article presents the theoretical foundations of the quiz show genre and shows how important licenses for this kind of entertainment programs were for Polish television after 1989. The aim is to fill a research gap in area of Polish media market regarding media franchises and formats. This is important issue in the current international media market. The research is based on content analysis. The context of the study includes analysis of Polish and foreign quiz show formats and their popularity in Polish media environment of three main TV channels. The findings indicate that most of the quiz shows broadcasted in Polish TV after 1989 were based on Western formats, which gave the program a greater chance of success compared to own brands.
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