Academic Scientific JournalsThe Magic of food porn. An attempt to reconstruct the etiology of the phenomenon
DOI:
https://doi.org/10.26881/maes.2018.2.05Keywords:
food porn, health promotion, sociology of food, mediaAbstract
Eating – a universal activity, necessary for survival, necessary to satisfy the physiological hunger. The term food porn appears widely in various media, including cookbooks, magazines, TV shows, blogs, social networks (Facebook, Instagram, Twitter, Pinterest) and refers to the suggestive representation of ready-made dishes, food products, acts of eating or preparing meals. Nowadays, hashtag #foodporn is one of the most popular hashtags in social media, especially in visual media, such as Instagram. An article is, therefore, an attempt to reflect on the etiology of this phenomenon, showing selected socio-cultural, psychological and biological sources of food porn.
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