No. 2(13) (2022)

Artykuły

• Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

  Eunjin (Anna) Kim, Sidharth Muralidharan, Heather Shoenberger

  9-26

  • PDF

• Communicative Anosmia and Poetics of Storytelling in Perfume Commercials

  Halszka Leleń

  27-41

  • PDF

• All Ads Are Narratives

  Arthur Asa Berger

  43-54

  • PDF

• Perception of the content of a TV advertising message

  Michał Makowski

  57-76

  • PDF (Język Polski)

• Narratives in Video Advertising – Theory and Practice

  Jan Dynowski, Monika Przybysz

  77-87

  • PDF (Język Polski)

• Image of Women in Advertising. Research report

  Jarosław Kończak

  89-106

  • PDF (Język Polski)

• Advertising narratives related to the silver marketing

  Kinga Cybulska

  107-120

  • PDF (Język Polski)

• „Girls can do anything” – Remarks on Combating Gender Stereotype on Example of Lego Brand Marketing Strategy

  Justyna Majchrowska

  121-132

  • PDF (Język Polski)

• Narratives in Automotive Advertising on Example of Selected YouTube Campaigns

  Jan Dynowski, Monika Przybysz

  133-150

  • PDF (Język Polski)

• “What is most important … in storytelling” – Analysis of the Allegro Brand Christmas Spot in the Light of Bo Bergström’s Narrative Theory

  Aleksandra Żukowska

  151-164

  • PDF (Język Polski)

• Visual Aspects of Brand Communication with Customers (on the Example of the Piwo Rewalskie Brand)

  Katarzyna Włodarczyk, Agata Górska

  167-184

  • PDF (Język Polski)

• Crowdfunding as a Means of Promotion. Rhetorical Topoi in the Campaign Tortoise. Open journalism – a different kind of newsroom on the Kickstarter Platform (2018)

  Elżbieta Pawlak-Hejno

  185-198

  • PDF (Język Polski)

• Semiotic Guerilla. Historical Analogies and Deconstructions in Media Practices of Turbo- and Softpatriots

  Sławomir Doległo

  199-212

  • PDF (Język Polski)